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Ponte Vedra Beach is an unincorporated seaside village 18 miles south east of downtown Jacksonville, Florida, near St. Augustine, Florida in St. Johns County, Florida. It is an upmarket tourist resort best known for its association with golf. It is the home of the ATP Tour, the PGA TOUR, and THE PLAYERS Championship is played at "The Tournament Players Club at Sawgrass". An area known for its resorts including Ponte Vedra Inn and Club (five diamond resort), The Lodge and Club, and the Marriott at Sawgrass. Most of the beaches have limited public access, with the exception of Mickler's Landing and Guana River State Park. Tennis and surfing are other popular activities. Ponte Vedra Beach, North Florida's most prominent resort address had a humble beginning. In the early 1900's, Ponte Vedra Beach was nothing more than a pristine wilderness of sand dunes, swamps, alligators and palmetto trees. In 1912, a vein rich in minerals was discovered running through the dunes. These minerals; rutile, ilmenite and zirconium, were found to be of tremendous value in the processing of steel. The site soon evolved into a frontier mining town with worker's quarters, a post office and general store. A successful mining corporation, The National Lead Company, purchased the rugged outpost as well as several thousand acres of the mineral rich property and, in support of the United States' war effort during World War I, mined the area for the valuable ore. Mining operations ceased shortly after the war ended and the company began to sell off their large real estate holdings in the area. The transformation from former mining town to nationally recognized seaside community began in the early 1920's when local land planners skillfully developed the area to maximize its natural beauty. From this respect for the balance of man and nature, came a quaint seaside village with stately, pastel colored homes featuring tree shaded lawns. Indeed, a community of graceful proportions was created to reflect a graceful era in our country's history. The resort life at Ponte Vedra Beach dates back to 1928 and the celebrated opening of the newest playground for the well-heeled. From the boardrooms of Wall Street to the social registers of America, word spread quickly of the charming seaside retreat on Florida's northeast shore. This quaint, seaside retreat attracted the upper classes from all over the eastern and midwestern states. They came for the sun, sand, and surf. They came for the sports. They came to socialize. The finest families came to meet the finest families. And this splendid heritage continues today. Ponte Vedra Beach was 50th on the list of 100 finalists for CNN and Money magazine's 2005 list of the best places to live. It was the first place in Florida to be named this year and one of only four areas in the state to make the cut.
Ponte Vedra Beach is located in St. Johns county which is only the 29th largest in Florida, but whose our per capita income ranks 2nd in the state and the income is 123% of the state average and 118% of the national average based on 2003 statistics. According also to those statistics, the earnings of persons employed here increased 8.8%, almost double the national average. Add to that, the fact that this is the 2nd fastest growing county in Florida and you have some pretty healthy economic indicators. Business is booming here and the economy is good; yet the property taxes are still low. A combination of a young community with many children and also a large group of retirees that provide a great resource pool for this area. The school system is top-notch and only minutes from several large universities. If that wasn't enough, Ponte Vedra has one of the most beautiful beaches in Florida. Ponte Vedra Beach has a small town feel with a cosmopolitan atmosphere.

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